The fast paced attention grabbing new single from Bournemouth based rapper J Keys is sure to please his fans. Having been writing music over the past 10 years, his frist album ‘When Idols become Rivals’ was very successful with his fan base.
The catchy hook and variation in the production may be unusual for the style of music but it is a unique element that will only add to his potential success. The vocals remind me of Drake with the autotuned style and the ever changing direction of the track adds to its fun vibe.
The accompning video for the track is vibrant and driven by Keys’ love of action. With an EP coming up, we get a glimpse of Keys’ cheeky personality as he plans to tease fans by releasing a track each month with ‘Wreckless’ being the first.