Starting out back in 2012, the electro-dance group, formed of siblings Ash, Vicky and Kristian Owen, have generated a considerable buzz in such a short space of time. Created from the breakup of former band Kiddo 360 (UK Live & Unsigned winners 2008), U.A. have quickly formulated their own distinct sound. From building a dedicated fan base in their hometown of Swansea, the band has since set up base in East London and gone on to play sold out shows and gain followers across the globe. This brought the band to the attentions of esteemed sound engineer Wes Maebe (Ellie Goudling, Beverly Knight) and led him to mastering new single ‘Addict’. Impressed after seeing the band’s stripped down live set, Maebe described the band’s sound as ‘fresh’ and ‘killer’. The group also earnt a collaboration with EDM star Shuval Fixer on the track ‘Not Alone’, released through Base Recordings.
Now set to release their infectious single ‘Addict’ the group has highlighted how far they have come. With melodic hooks aplenty, powerful vocals and polished beats, the track is a quintessential club banger. Celebrating their first official release, the track is a step up for the group and marks them as ones to watch. The party anthem is complete with an accompanying video from Giles Palmer Films, which features models from Britain & Ireland’s Next Top Model.
‘Addict’ is set for release on July 29th. Watch the video here: http://youtu.be/myryq_8jnQw